Content
Marketer

📍 Antwerp / Ghent / Hybrid 
🕒 Full-time

Words That Convert.
Stories That Scale.

The digital landscape is saturated with generic, uninspired content. We are searching for a specialized storyteller who intimately understands the complex psychology of B2B purchasing. At MakeWaves, content is never simply about brand awareness, it is the high-octane fuel for our conversion engine.

If you possess the capability to craft razor-sharp copy, architect authoritative social presences, and translate complex industry concepts into high-converting narratives, we require your expertise.

 

Who We Are

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MakeWaves is a specialized B2B Conversion Agency dedicated to helping ambitious enterprises grow boldly and sustainably. We completely disregard vanity metrics, choosing instead to focus entirely on real business impact.

 

Our agency culture is defined by fresh perspectives, unapologetic creativity, and a collective daring to be different. Operating with a "tomorrow’s mindset," we continuously explore the latest formats and technologies, ensuring our clients remain definitively ahead of the pack.

The Role: Strategic Storytelling and Conversion Optimization

As our Content & Social Marketer, you will serve as the primary voice behind our clients' brands, as well as our own. Your objective is to orchestrate content strategies that establish profound trust, engage C-level decision-makers, and ultimately drive qualified inbound leads. You will plan, write, and meticulously edit high-quality content tailored explicitly for B2B audiences, ranging from thought leadership articles and whitepapers to compelling ad copy.

A significant portion of your mandate involves owning the social media ecosystem, particularly LinkedIn & Meta, where you will translate long-form insights into punchy social posts and community-building engagements. You will work in tight synchronization with our performance teams to ensure your content is flawlessly optimized for search engines and distributed effectively across automated sequences, continually iterating your approach based on hard engagement data rather than creative assumptions.

 

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The skills you bring

  • At least 2 years of professional experience in content marketing, commercial copywriting, or social media management, with a distinct and proven B2B focus.
  • Exceptional editorial skills, characterized by the ability to seamlessly adopt various brand voices and a keen eye for visual storytelling and digital trends.
  • A strategically grounded creative mindset; you understand that while engagement is positive, generating tangible sales pipeline is the ultimate metric of success.
  • Absolute fluency in Dutch and English, demonstrating an impeccable grasp of grammar, professional tone, and persuasive linguistic structuring.

What You'll Be Doing

  • Plan, author, and edit highly targeted B2B content, including thought leadership articles, whitepapers, and conversion-focused ad copy.
  • Manage and grow corporate social media presences, with a heavy emphasis on LinkedIn & Meta strategy, short-form video concepts, and community engagement.
  • Optimize all content assets for search engine visibility while maintaining an uncompromising focus on driving user conversion and lead generation.
  • Analyze engagement metrics and collaborate with performance teams to optimize content distribution across paid and organic channels.

What to expect

You’ll grow through the diverse expertise of your colleagues and challenging client collaborations. With extensive training, clear development paths, and personal support, you have everything to build a thriving career.

A highly competitive base salary augmented by a comprehensive suite of Belgian extra-legal benefits

Premium Company Car to facilitate sustainable travel

Daily Meal Vouchers and annual Eco-Vouchers

Premium Hospitalization and Group Pension Insurance

Your own FIP budget

Freedom to test your ideas, take ownership, and make a real impact

Regular team lunches, after-work drinks, spontaneous memes, and memorable team events

Ready to Make Waves?

Please submit your CV using the form and mail us a short motivation to the email address below. We’d love to meet you for a coffee and hear how you’d make an impact at Makewaves.

tom@makewaves.be