- Home
- Our services
- Performance marketing
that delivers proven results that delivers proven results
We take a conversion-driven, data-informed approach to performance marketing—turning ad spend into leads, campaigns into revenue, and efforts into growth.
Data-driven performance
We’re absolutely not a full-service agency, and that’s exactly why we can deliver better results. Performance marketing is about more than just numbers — it’s about making every effort count.
Why does performance marketing matter? It’s about focusing on what truly drives growth. We help you create laser-focused ad campaigns that attract high-quality leads, use data-driven insights to optimize every step of your marketing funnel.
Performance marketing isn’t a “set it and forget it” approach. It’s ongoing, data-informed, and results-driven, ensuring your marketing spend delivers measurable value at every stage.
What we offer
Laser-focused ad campaigns
We create and manage targeted campaigns prioritizing quality over quantity, attracting high-value leads that fit your ideal customer profile.
Data-driven decision-making
From A/B testing to in-depth analytics, we optimize every step of your funnel to ensure your budget works as hard as possible.
Ongoing optimization
Performance isn’t static. We continuously refine campaigns, messaging, and targeting to stay ahead of market shifts.
Client cases we’re proud of
-
- Performance
- Volef
Cutting unnecessary costs and optimizing ad expenditure
With Luxury for Men (B2C) and Exclusive Business Gifts (B2B), Volef wanted to optimize ad conversions for both brands. MakeWaves pursued an aggressive cost-cutting strategy and ad optimization track to achieve this.
-
- Performance
- Yntro
Content, performance marketing & a winning partnership
Yntro wanted the right mix of content marketing and performance marketing to accompany its re-branding and re-orientation in the Belgian seaside property market. MakeWaves hit the ground running and helped provide an increase in both quantity and quality of leads, and at consistently decreasing cost.
-
- Performance
- La Bottega
A full-funnel performance marketing strategy
We implemented a full-funnel performance strategy. Designed to increase conversions and maximize revenue for La Bottega.
-
-20%
CSS cost
358%
ROAS
-
€ 16
Cost per lead
150%
GAds contact targets
6,4%
Meta Engagement rate
-
+200%
Store conversions
20+
Meta ROAS
30+
Google ROAS
FAQ
Is your question missing, or do you want to ask us about a specific case? We’re happy to help.
Why should I choose performance marketing for my B2B business?
How do you ensure that performance marketing campaigns are effective?
How long does it take to see results from performance marketing?
What types of businesses benefit from performance marketing?
How do you measure the success of a performance marketing campaign?
Looking for conversion driven performance marketing?
Your competitors are already leveraging performance marketing—it’s time you do too, the right way. With conversion-driven strategies and measurable results, we’ll help you scale with confidence.