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Performance marketing

PERFORMANCE MARKETING

that delivers proven results that delivers proven results

We take a conversion-driven, data-informed approach to performance marketing—turning ad spend into leads, campaigns into revenue, and efforts into growth.

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Data-driven performance

We’re absolutely not a full-service agency, and that’s exactly why we can deliver better results. Performance marketing is about more than just numbers, it’s about making every effort count.

Why does performance marketing matter? It’s about focusing on what truly drives growth. We help you create laser-focused ad campaigns that attract high-quality leads, use data-driven insights to optimize every step of your marketing funnel.

Performance marketing isn’t a “set it and forget it” approach. It’s ongoing, data-informed, and results-driven, ensuring your marketing spend delivers measurable value at every stage.

What we offer

Laser-focused ad campaigns

We create and manage targeted campaigns prioritizing quality over quantity, attracting high-value leads that fit your ideal customer profile.

Data-driven decision-making

From A/B testing to in-depth analytics, we optimize every step of your funnel to ensure your budget works as hard as possible.

Ongoing optimization

Performance isn’t static. We continuously refine campaigns, messaging, and targeting to stay ahead of market shifts.

Client cases we’re proud of

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- Performance
- Volef
Cutting unnecessary costs and optimizing ad expenditure

With Luxury for Men (B2C) and Exclusive Business Gifts (B2B), Volef wanted to optimize ad conversions for both brands. MakeWaves pursued an aggressive cost-cutting strategy and ad optimization track to achieve this.
Go to case
- Performance
- Yntro
Content, performance marketing & a winning partnership

Yntro wanted the right mix of content marketing and performance marketing to accompany its re-branding and re-orientation in the Belgian seaside property market. MakeWaves hit the ground running and helped provide an increase in both quantity and quality of leads, and at consistently decreasing cost.
Go to case
- Performance
- La Bottega
A full-funnel performance marketing strategy

We implemented a full-funnel performance strategy. Designed to increase conversions and maximize revenue for La Bottega.
Go to case

-20%

CSS cost

358%

ROAS
€ 16

Cost per lead

150%

GAds contact targets

6,4%

Meta Engagement rate
+200%

Store conversions

20+

Meta ROAS

30+

Google ROAS

FAQ

Is your question missing, or do you want to ask us about a specific case? We’re happy to help.

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Why should I choose performance marketing for my B2B business?

Performance marketing is perfect for B2B businesses because it focuses on attracting high-value leads and converting them into clients. It allows you to measure every step of the process, from ad spend to lead generation, ensuring you’re making the most of your budget. This approach helps scale your business in a sustainable and predictable way.

How do you ensure that performance marketing campaigns are effective?

We use a data-driven approach to continuously monitor, analyze, and optimize your campaigns. From A/B testing to in-depth analytics, we fine-tune every aspect to make sure your marketing budget is working hard for your business. Our team also specializes in ABM (Account-Based Marketing) and always works in a full funnel to ensure your efforts reach the right decision-makers.

How long does it take to see results from performance marketing?

The timeline depends on several factors such as campaign complexity, target audience, and goals. However, performance marketing is all about ongoing optimization. You’ll begin to see early signs of success within weeks, but the real impact comes from continuous improvements over time, making your growth predictable and scalable.

What types of businesses benefit from performance marketing?

Whether you’re a SaaS company, a manufacturing firm, or a service provider, if you’re looking to attract high-quality leads and drive conversions, performance marketing is the way to go.

How do you measure the success of a performance marketing campaign?

Success is measured by key performance indicators (KPIs) such as lead conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and sales off course. We set clear goals upfront (NS), track progress with detailed analytics, and adjust strategies to ensure the best possible outcome.

Clients we've partnered with

Looking for conversion driven performance marketing?

Your competitors are already leveraging performance marketing. It’s time you do too, the right way. With conversion-driven strategies and measurable results, we’ll help you scale with confidence.