a free HubSpot audit a free HubSpot audit

Are you looking to efficiently manage relationships with (potential) customers? And do you wonder why and how to use HubSpot for it? Look no further, having us conduct a free HubSpot audit offers the advantage of expert evaluation, identifying optimization opportunities in your strategies, processes, and tools, ultimately enhancing your HubSpot utilization and driving more effective marketing, sales, and customer relationship outcomes.

The companies that chose MakeWaves to work their HubSpot-magic

Which topics are included in the free audit?

Database

How clean and healthy is your data (contacts & companies): are there duplicates, hard bounces, unsubscribes, and outdated, unengaged contacts?

Workflows

Which flows are currently in place and how efficient are they? What things could be automated extra?

CRM & Sales

In the HubSpot CRM & Sales audit, we will assess lead and contact management, pipeline configuration, sales automation, user adoption, and integration effectiveness.

Looking for a complete HubSpot audit?

A comprehensive HubSpot audit involves a thorough examination of your HubSpot account, strategies, and processes to ensure optimal performance, efficiency, and alignment with your marketing and sales objectives. Here's what's typically included in a complete HubSpot audit:

A comprehensive HubSpot audit helps identify areas for improvement, optimize your marketing and sales strategies, and ensure that your HubSpot implementation aligns with your business goals.

Account setup and configuration

Review of account settings, including domains, branding, and user access.
Examination of integration with other tools, such as CRM, email, and analytics platforms.

Content Audit

Evaluation of website content, landing pages, blog posts, and other assets for relevance, quality, and optimization.
Analysis of content alignment with target audience and keywords.

Email Marketing Audit:

Assessment of email templates, frequency, segmentation, and personalization.
Review of email performance metrics, including open rates, click-through rates, and conversions.

Social Media Audit:

Analysis of social media integration, posting frequency, and engagement.
Review of social media follower growth and interaction.

SEO and Keywords Audit:

Evaluation of keyword strategy and optimization in content and meta data.
Examination of on-page SEO factors, including URL structure, headers, and internal linking.

Lead Generation and Conversion Audit:

Assessment of lead capture forms, CTAs (Call to Actions), and their placements.
Analysis of lead nurturing workflows and their effectiveness.

Analytics and Reporting Audit:

Review of tracking setup, including goals, events, and conversion tracking.
Examination of reporting dashboards and metrics to measure campaign performance.

Sales and CRM Audit:

Evaluation of lead and contact management processes.
Analysis of sales pipeline setup and integration with HubSpot CRM.

Automation and Workflows Audit:

Assessment of automated workflows for lead nurturing, segmentation, and engagement.
Review of workflow triggers, actions, and effectiveness.

Integration and Data Accuracy Audit:

Analysis of data sync between HubSpot and other integrated systems.
Verification of data accuracy and consistency.

User Training and Adoption Audit:

Evaluation of user proficiency with HubSpot tools and features.
Assessment of training materials and resources.

Mobile Responsiveness Audit:

Review of website and email templates for mobile responsiveness and user experience.

Compliance and Data Security Audit:

Examination of data protection measures and compliance with relevant regulations (e.g., GDPR).

Recommendations and Action Plan:

Summarization of findings and actionable recommendations for improvement.
Prioritization of tasks to enhance overall HubSpot performance and results.

Our team of marketing specialists is diverse. You’ll meet inbound and growth marketers as well as SEO- and SEA-specialists, developers, copywriters and designers who work side by side to meet the specific demands of your company.

Our in-house HubSpot teams combine all these skills for your projects, ranging from strategy to implementation, creation, and training.

Our developers are building HubSpot CMS-websites and complex API-integrations with external platforms.

If you’re looking for an agency that can kickstart your business growth with the help of HubSpot, don’t look any further!

How can a HubSpot certified agency help you?

We at MakeWaves (part of the Cronos Group) help you realise your business goals with a personalised approach. We are a certified and skilled HubSpot agency based in Antwerp with in-house experts who will make your marketing campaigns efficient and effective.

Thanks to our technical know-how on CRM software, you’ll see the results you really want to see without you having to figure the platform out on yourself.