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Maximizing donations
for NGO's with HubSpot

In the world of nonprofit organizations (NGOs), acquiring donations and engaging volunteers are critical components to sustain operations and achieve impactful initiatives. Managing donations and volunteer engagement can be complex and time-consuming without the right tools and strategies. This white paper explores how HubSpot, a leading Customer Relationship Management (CRM) platform, can transform donation acquisition and volunteer management for NGOs, saving them enormous amounts of time and allowing them to focus on achieving maximum impact from their operations.

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The companies that chose MakeWaves to work their HubSpot-magic

Challenges for NGOs in 2024

Limited Resources

Many NGOs operate with limited budgets, making it difficult to invest in sophisticated CRM solutions and dedicated fundraising staff. Here it is crucial to onboard the right software to operate as efficiently as possible.

Retaining Donors and Volunteers

Retaining donors and volunteers over the long term requires nurturing meaningful relationships and providing ongoing engagement opportunities. This is perfectly possible using an automated system where no opportunities are missed.

Fragmentation of Data

Fragmented data across multiple platforms impede visibility into donor and volunteer interactions, leading to inefficiencies and missed opportunities.

Donation Acquisition Strategies with HubSpot

Targeted Email Campaigns: Segmenting donors based on demographics, interests and donation history enables NGOs to deliver personalized email campaigns that connect with recipients and drive donations.

Landing Pages and Forms: HubSpot's intuitive tools enable NGOs to create compelling landing pages and donation forms that are optimized for conversion, maximizing the impact of fundraising efforts.

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Volunteer Engagement and Management

Recruiting Volunteers: HubSpot's CRM enables NGOs to attract and recruit volunteers through targeted email campaigns, integration with social media and volunteer registration forms.

Introduction and Communication with Volunteers: Automating the induction process and regularly updating volunteers on opportunities for involvement fosters a sense of belonging and encourages long-term commitment.

Establish loyalty programs.

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Measure and Improve Success

Performance Analysis:** HubSpot's robust analytics capabilities allow NGOs to track key performance indicators (KPIs) such as donation conversion rates, volunteer engagement levels and campaign ROI, enabling continuous optimization and improvement. However, considered decisions or changes can be linked to these.

Feedback and Iteration: Collecting feedback from donors and volunteers through surveys and feedback forms promotes continuous improvement and ensures that strategies align with stakeholder needs and preferences.

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Unlocking HubSpot's Full Potential for NGO Success

HubSpot's powerful CRM platform provides NGOs with an array of tools and features to streamline donation acquisition, improve volunteer engagement and maximize impact. By leveraging HubSpot's capabilities, NGOs can overcome common challenges, build meaningful relationships with supporters and achieve their missions more effectively than ever before.

At Makewaves, we specialize in helping NGOs leverage the full potential of HubSpot to drive fundraising success and volunteer engagement. Contact us today to find out how we can support your organization's growth and impact.

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hubspot@makewaves.be