Implemented a future-proof conversion framework for recruitment

We developed a tailored recruitment strategy for BDO Belgium, combining talent hacking, interactive tools, and targeted paid media to engage both junior and senior profiles and strengthen their employer brand.

€14

Cost per applicant

1000+

Applicants

22%

Conversion rate

Introduction

BDO Belgium, a leading international consultancy with a strong reputation in financial services, sought to enhance its recruitment efforts by attracting top talent while solidifying its employer brand. With a competitive talent market, especially for junior and senior profiles, BDO needed a future-proof strategy to stand out, engage the right candidates, and convert them effectively. By implementing an innovative conversion framework tailored to recruitment, we helped BDO achieve exceptional results, including a 22% applicant conversion rate and over 1,000 high-quality applicants.

BDO, Bingo game

Our approach

To meet BDO’s recruitment goals, we developed a multi-layered strategy focused on talent hacking—leveraging creative, data-driven techniques to attract and engage candidates at every level. Recognizing the distinct needs of junior and senior profiles, we crafted targeted approaches for each group.

For junior candidates, typically recent graduates entering the job market, we designed the BDO Job Revealer Quiz. This interactive tool allowed candidates to explore roles that matched their skills and interests, creating an engaging experience that showcased BDO as an employer of choice for young professionals.

BDO - Job Revealer Quiz

For senior profiles, we recognized the importance of a more personalized and strategic approach. Using data-driven insights, we crafted compelling messaging and targeted campaigns to highlight BDO’s unique value proposition for experienced professionals.

BDO - Landing Page Recruiting

BDO - Google Ads example: be present where people search

Paid media played a critical role in reaching candidates where they spent their time. Platforms like LinkedIn, TikTok, and Instagram were strategically leveraged to maximize visibility and engagement. By delivering tailored ads and content on these channels, we captured the attention of top talent, ensuring our campaigns resonated with both junior and senior audiences.

BDO - Job Revealer Quiz Ads

To optimize the candidate journey, we created specialized landing pages for each profile. These pages were carefully designed to address the specific needs and motivations of different candidate groups, guiding them through the funnel efficiently and effectively. By using this segmented approach, we ensured that every candidate received a personalized experience, from initial engagement to application.

Conclusion

Our tailored recruitment strategy for BDO resulted in a robust pipeline of qualified candidates and a strengthened employer brand. By combining talent hacking techniques, interactive tools like the Job Revealer Quiz, and targeted paid media campaigns, we successfully attracted and converted over 1,000 applicants at an impressive cost of €14 per applicant. With a 22% conversion rate, our approach not only met BDO’s immediate recruitment goals but also set the foundation for sustained success in attracting top talent. This future-proof framework positions BDO as a standout employer in the highly competitive consultancy landscape.

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