Tailored growth strategy for lead generation and sales.

Bringing steel dreams to life, Frisomat combines innovation and precision to create efficient, sustainable building solutions worldwide. With a tailored growth strategy, we helped them connect with the right clients and elevate their impact.

€700k

closed revenue

€51

CPL

73%

Qualified leads

Introduction

Frisomat has been shaping visions in steel since 1978, delivering innovative and efficient building solutions to clients worldwide. By implementing a tailored growth marketing strategy, we empowered Frisomat to connect with more businesses, driving high-quality leads and fueling their sales pipeline.

Our approach ensured their expertise in steel construction reached the right audience, setting the stage for continued success.

Bijotat-Agriculture-Hall-Winery-Exterior-Frisomat-1

Meet our client, Frisomat

Our approach

Paid Media Lead Generation

To help Frisomat achieve its growth goals, we developed a comprehensive, multi-channel strategy to drive high-quality leads and nurture them throughout the customer journey. A key component of our approach was leveraging paid media platforms, such as Meta, Google, and DPG Media, to execute highly targeted campaigns. By using advanced audience segmentation and lookalike audiences, we were able to reach decision-makers and generate leads with a higher likelihood of conversion. These campaigns were tailored to align with the unique characteristics of different markets and entities, spanning multiple European countries, Africa, and beyond.

Frisomat - Example of online advertising

ABM Strategy

Beyond paid media, we implemented an account-based marketing (ABM) strategy to engage prospects at every stage of the funnel. Starting with enriched contact data, we segmented leads into MQLs (marketing-qualified leads) and SQLs (sales-qualified leads), enabling us to deliver personalized outreach that resonated with each audience. This precise segmentation allowed us to guide prospects seamlessly through the sales pipeline, converting interest into actionable opportunities.

Customer Retention

In addition to acquiring new customers, we prioritized retention and upselling among Frisomat’s existing client base. By nurturing relationships with current customers, we ensured consistent engagement and leveraged opportunities to expand their lifetime value. This retention-focused approach also extended to Frisomat’s sister companies—Hahbo, Frisokit, and Interloods—where we applied the same principles to drive results across their diverse offerings.

Our strategy was rooted in data-driven decision-making, with every campaign and touchpoint optimized for conversions. From lead generation to final conversion, we carefully guided leads through the customer journey, maintaining a sharp focus on delivering measurable results and driving ROI for Frisomat.

Conclusion

Through a tailored combination of paid media and account-based marketing, we positioned Frisomat as a leader in the steel construction industry, enabling them to connect with key clients and expand their market share. By focusing on conversion and lead generation, we ensured that every step of the customer journey was optimized for success. Operating across multiple regions and extending our approach to sister companies, we created a scalable and cohesive growth strategy. The result was not just an increase in leads but a measurable impact on long-term business growth and client retention, solidifying Frisomat’s position in their industry.

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