A clearer path from mission to action
For Plan International Belgium, the website is a key touchpoint between its mission and its supporters. The objective of the new Dutch/French-language website was clear: inform visitors more effectively, build trust, and encourage more donations.
The project focused on creating a purposeful digital platform that balances storytelling with clarity, helping users quickly understand the organisation’s work and feel confident supporting it.
Designed to inform and engage
The website experience is calm, accessible, and content-led. Information is easy to find and easy to understand, with campaigns, impact stories, and news articles clearly structured to guide visitors through the organisation’s work.
Accessibility was built in from the start, ensuring the site works well across devices and for a wide range of users. This inclusive approach improves usability while aligning closely with Plan International’s values.
A working map that brings global impact closer
An important feature of the platform is an interactive country map with filtering functionality. This allows visitors to explore Plan International’s work by country, making a global organisation feel more tangible and relevant.
By selecting a country, users can immediately see related projects, stories, and information. This turns abstract international impact into something concrete and understandable, helping visitors connect emotionally with the cause and better understand where their support can make a difference.
The map also supports discovery. It encourages exploration, keeps users engaged longer, and helps surface content that might otherwise remain unseen.
Supporting donations through better journeys
Donation pathways are integrated naturally throughout the site. Calls to action appear at meaningful moments, supported by relevant content rather than disruptive prompts. This approach respects the user journey while still supporting fundraising goals.
News articles play a key role in building credibility and momentum, showing ongoing impact and reinforcing why support matters now.
Flexible foundations for growth
The platform is built on a flexible HubSpot CMS with custom API integration via serverless functions. Giving internal teams the ability to manage content independently and communicate more effectively with supporters. Performance and reliability were treated as essential to the user experience, helping build trust at critical moments such as donating.
Built to evolve with the mission
The result is a future-ready website that informs clearly, engages meaningfully, and supports long-term growth. It provides Plan International Belgium with a strong digital foundation that can adapt as campaigns, audiences, and priorities evolve.
